TRUMP MIDAS
Forty-five presidents of the United States of America have governed by distributing bread and fish. Ours wants to do it differently.
He seeks to teach us to multiply the bread and fish to create prosperity. Let's help him by providing the necessary tools. TRUMP MIDAS is the solution we are developing to achieve this.

by Armando Avila

TRUMP MIDAS
Transformation of Digital Commerce and Entrepreneurship
Welcome to a revolutionary vision to transform the economic and technological landscape. Our comprehensive platform combines digital payments, cryptocurrencies, high-value rewards, and entrepreneurial training to create a complete ecosystem that empowers both buyers and sellers.
Throughout this presentation, we will discover how we are solving critical challenges in the current market while creating unprecedented opportunities for national economic growth and citizen empowerment.
Agenda
1
Problem and Solution
Challenges of the current market and our innovative response
2
Unique Value Proposition
What sets us apart in the digital ecosystem
3
Market and Business Model
Market opportunities and how we generate revenue
4
Strategy and Differentiation
Growth plan and competitive advantages
5
Team, Roadmap and Financials
Who we are, where we're going, and financial projections
Today we will explore in depth each aspect of our transformative project, from the fundamental problems we solve to our long-term financial outlook. This holistic view will allow you to understand the disruptive potential of our platform and the investment opportunities it represents.
The Problem: Challenges in the Current Market
Overseas products made with underpaid and subsidized labor are flooding the market, weakening the competitiveness of local companies.
Cryptocurrency Volatility
Fluctuations in value make widespread adoption and practical use of cryptocurrencies in everyday domestic commerce difficult.
Limited Access to Financing
Entrepreneurs without prior experience face increasing barriers to obtaining the resources needed to start and grow their businesses.
Geographic Concentration
Economic activity is concentrated in coastal areas, while the interior of the country continues to have limited business development opportunities.
These challenges are not isolated, but form a complex landscape that requires comprehensive solutions. The accelerated technological transition (AI, robotics) adds additional pressure, so it is essential to have skilled entrepreneurs aligned with the needs of the State and global challenges.
Our Comprehensive Solution

High-Value Rewards
Homes, salaries, own businesses
Cryptocurrency Payment Gateway
Secure, accessible, and protected against volatility
Entrepreneurship and Investor Training
Creating the new tech entrepreneur
PPS Sales Platform
Guaranteed increase for merchants
Our platform acts as a multidimensional economic catalyst. Through a Pay-Per-Sale (PPS) system, we offer massive access to different market segments, with significant rewards for buyers and tangible benefits for sellers. The integration of cryptocurrencies is designed to minimize risks while democratizing their use in daily transactions.
Investor and entrepreneur training completes the circle, creating a self-sustaining ecosystem that continuously generates new businesses and opportunities.
A Revolutionary Approach
Traditional PPS Providers
  • Focus on specific niches
  • Low-value rewards
  • No protection for buyers/sellers
  • No cryptocurrency integration
  • Do not generate new entrepreneurs
Our Platform
  • Massive access to multiple sectors
  • Transformative rewards (home, salary, business)
  • Comprehensive protection for both parties
  • Cryptocurrency integration with protection
  • Training and creation of new entrepreneurs
While traditional approaches are limited to facilitating transactions, our solution creates a virtuous cycle of economic growth. Significant rewards increase user participation, protections foster trust, and entrepreneurial training multiplies the impact, creating an expansive network of entrepreneurs equipped with new technologies.
This comprehensive approach not only solves current problems, but also develops capabilities to address future challenges.
Unique Value Proposition (UVP)

Transform the need into an opportunity
Buyers participate in prizes for their regular purchases

Competitiveness for sellers
Increased sales + protection + ease of cryptocurrencies

Government startup at "Zero Cost"
Empower the population with the multiplication of resources
Our value proposition focuses on a radical transformation of the concept of commerce and rewards. Buyers do not need to change their consumption habits or spend additional money to participate in high-value raffles, they simply use our app in their regular purchases.
For sellers, we offer a significant increase in their sales along with security in transactions and the ability to integrate cryptocurrencies and a decrease in losses due to the return of merchandise. All of this is backed by a model that allows the government to empower the population without direct subsidies, creating a sustainable long-term return.
Sustainable Competitive Advantage
Low-cost, High-impact Technology
We have implemented two viral applications that significantly reduce the cost per participant, making us more competitive than any alternative in the market. Our technology architecture is designed to scale without proportionally increasing operating costs.
Self-sufficient Internal Network
By delivering the prizes (homes, salaries, own businesses), we not only fulfill the promises, but also build our own ecosystem. This system constantly generates new businesses that arise from the needs of our winners, creating a virtuous cycle of growth that reinforces our position in the market.
These fundamental advantages allow us to maintain a long-term competitive position. The combination of technological efficiency with the creation of a self-referential ecosystem protects us from imitators who could replicate individual aspects of our model, but would find it difficult to replicate the complete integration we offer.
Market Analysis: Affiliate Marketing
The affiliate marketing market presents a substantial opportunity for our platform. At the global level, this sector reaches $12 billion, while the national market represents $8 billion. Our goal is to capture 7% of the available services market (SAM), which is approximately $560 million annually or $46.5 million monthly.
Projections indicate continuous growth, and national affiliate marketing is expected to reach $10 billion by 2024. This represents a favorable environment for our expansion and consolidation in this segment.
Market Analysis: Video Marketing
Video marketing represents another fundamental pillar of our business model. This market is significantly larger than the affiliate market, with a global size reaching $179,779 million. In the United States, the available services market (SAM) amounts to $52 billion.
Our strategy in this segment is more conservative initially, with the goal of capturing 0.5% of the SAM, which represents approximately $260 million. This market is projected to grow to $55,421.6 million nationally by 2024, offering ample opportunities to increase our market share as we demonstrate the value of our platform.
Our Target Audience

Generation Z (18-26 years old)
  • Digital natives
  • Social media followers
  • Value authenticity
  • Seek quick experiences

Millennials (27-42 years old)
  • Medium-high purchasing power
  • Value sustainability
  • Prefer premium experiences
  • Early technology adopters

Generation X (43-58 years old)
  • Focus on convenience
  • Prioritize trusted brands
  • Value customer service
  • Consolidated purchasing power

4

4
Baby Boomers (59-75 years old)
  • High savings capacity
  • Prefer simple interfaces
  • Prioritize payment security
  • Loyal to established brands
Our target audience comprises US citizens and legal residents who are mobile phone users between the ages of 18 and 64. We have segmented this broad group into four main generations, each with distinct characteristics and consumer behaviors.
This diversity allows us to design specific strategies that resonate with each segment, maximizing the relevance and effectiveness of our value proposition across the demographic spectrum.
Business Model: Revenue Streams
PPS Commissions
For each use of the Payments and Rewards platform in associated stores and businesses. A portion is allocated to rewards for buyers, generating a constant cycle of engagement.
Advertising
Revenue from strategically placed ads on the platform. These resources are used to cover operating expenses and generate profits for the project's investors.
Own Payment Gateway
Small commissions on each transaction, with a higher margin when using cryptocurrencies. Includes a compensation system that protects against volatility through temporary value conversion.
Our business model is based on three fundamental pillars that generate complementary revenue streams. This diversification allows us to maintain a constant flow of resources while offering value to all participants in the ecosystem: buyers, sellers, and advertisers.
The structure is designed to scale proportionally with the growth of users and transactions, maintaining healthy margins even during phases of accelerated expansion.
Investment Structure and Awards

1

1
Fundraising
Accumulation of capital for investment
Long-term Investment
X years at X% annual
Award Delivery
Over X years
Recovery and Reinvestment
Initial capital + excess returns
The total value of each award is invested long-term to generate sufficient returns to cover the award delivery over a period of X years. This financial structure ensures the sustainability of the model and creates a virtuous cycle of growth.
After the delivery period, both the initial investment and the accumulated returns will be available for the company to expand its operations, launch new awards, or diversify investments. This approach allows us to grow organically without constantly relying on new funding rounds.
Example Prize: 1-Year Investment Account
Prize Structure
  • Annual Salary: $60,000 USD
  • Duration: 1 year
  • Total Awarded: $100,000 USD
The prize winner receives a guaranteed monthly income for a full year, providing financial stability and freedom to develop new projects and training.
Investment Model
  • Amount Raised: $1,000,000 USD
  • Annual Yield: 10%
  • Annual Generation: $100,000 USD
  • Allocated for Prize: $60,000 USD/year
  • Annual Surplus: $40,000 USD
The surplus is reinvested or used to cover potential contingencies, ensuring the sustainability of the model.
This example illustrates how the financial structure not only fulfills the prize commitment, but also generates a significant surplus. During the year, the capital continues to grow while the payments are made, and at the end of the period, the company recovers its increased initial investment.
Example Prize: Owning a Home
Prize Structure
  • Home Value: $350,000 USD
  • Delivery: 5-year Payment Plan
  • Model: Purchase, Renovation, and Delivery
The winner receives a fully paid home, transforming their quality of life and providing long-term financial security.
Investment Model
  • Amount Raised: $1,000,000 USD
  • Allocated for Purchase: $350,000 USD
  • Renovation: $500,000 USD
  • Surplus for Reinvestment: $150,000 USD
Additional Opportunity: Acquisition of foreclosed homes to maximize the value delivered.
This prize represents a transformative change in the winner's life, providing housing security and a significant asset. Our acquisition strategy includes purchasing properties under favorable conditions, such as foreclosures, which, after strategic renovation, increase in value, maximizing both the benefit to the winner and the efficiency of our investment.
Example Award: Own Business
1
Phase 1: Initial Training
Intensive training with a guaranteed salary of $3,000 USD/month for 12 months. Includes basic business concepts and technology specialization.
2
Phase 2: Practical Learning
Continuation of the salary while the awardee completes supervised internships at established companies within our ecosystem. Duration: 12 months.
3
Phase 3: Project Incubation
The awardee leads pilot projects with greater autonomy, maintaining the guaranteed salary. The final business plan is developed. Duration: 12 months.
4
Phase 4: Launch
Implementation of the own business with initial investment, ongoing mentorship, and participation in the business network of the ecosystem. The salary continues for 12 more months.
This award represents much more than just initial capital. We offer a comprehensive transformation of the awardee into a trained entrepreneur, with practical experience and a support network. The program combines theoretical training, practical experience in real companies, and a gradual path to entrepreneurial independence.
Integration with the existing ecosystem ensures greater chances of success and the creation of beneficial synergies for the entire network.
Economic Unit: CAC vs. CLTV
Customer Acquisition Cost (CAC)
Our structure allows us to significantly dilute CAC by managing users across multiple affiliated platforms. We leverage the network effect to progressively reduce this indicator as we scale.
  • Integrated marketing across all platforms
  • Organic recommendations through high-value rewards
  • Cross-selling with associated merchants
Customer Lifetime Value (CLTV)
This value increases substantially due to three key factors that improve retention and continuous use of the platform:
  • Frequency of visible and tangible rewards
  • Credibility reinforced by the delivered rewards
  • Transparency throughout the process (blockchain)
Optimized CLTV/CAC Ratio
Our goal is to maintain a CLTV/CAC ratio greater than 3:1, ensuring the sustainability of the business model even during phases of accelerated expansion.
  • Progressive increase in transactions per user
  • Diversification of revenue sources per customer
  • Reduction of operating costs through economies of scale
The design of our economic unit is optimized to create a sustainable growth model. By keeping the acquisition cost under control while maximizing the lifetime value of each customer, we ensure a positive return on investment in marketing and business development.
Monetization Strategies

1

1
Commission on Sales
Tiered structure based on volume

Advertising and Featured Products
Ads, campaigns, and premium positioning

Transaction Fee
Use of cryptocurrencies and digital wallets

Data Sales (Anonymized)
Trend analysis while respecting privacy

Gamification and Microtransactions
Small payments to increase engagement, donations to social security
Our platform implements a diversified monetization model that leverages multiple revenue streams. Commission on sales establishes a solid foundation, complemented by strategically integrated advertising revenues that enhance the user experience without being intrusive.
The innovation in our approach includes the integration of gamification mechanics that encourage additional small transactions, such as donations to social security that complement participation in raffles. This microtransaction system not only generates additional revenue, but also strengthens user engagement with the platform.
Scalability Strategies
Viral Growth and Gamification
We implement high-value incentives that motivate users to share and recommend the platform. Gamification elements increase retention and ongoing engagement.
Expansion to New Markets
We start operations in the domestic e-commerce market and then expand to physical retail, services, and selected international markets with favorable conditions.
Social Media Integration
We develop our own content and establish strategic partnerships with influencers to increase visibility. Success stories of award winners amplified on social media drive organic growth.
AI and Personalization
We implement intelligent recommendation systems and chatbots that enhance the user experience. Personalization drives conversion and increases usage frequency.
Our scalability strategy is designed to enable sustainable and accelerated growth. Gamification and viral growth tactics significantly reduce user acquisition costs, while geographic and functional expansion constantly open up new markets and opportunities.
The integration of advanced technologies like AI and blockchain not only improves the user experience, but also builds long-term defensive competitive advantages.
Advanced Scalability Strategies
Collaborations with Brands and Designers
We establish partnerships with renowned brands and independent designers to offer exclusive products and joint campaigns. These collaborations increase our appeal to specific segments and reinforce our differentiated value proposition.
Integration of Web3 and Blockchain
We implement blockchain technology to ensure absolute transparency in raffles and transactions. This infrastructure not only increases user trust, but also positions us at the forefront of financial and technological innovation.
Interconnected Business Ecosystem
We develop a network of businesses that emerge from our customers, creating synergies and cross-selling opportunities. This self-sustaining ecosystem generates added value and creates entry barriers for potential competitors.
These advanced strategies complement our primary growth approach, adding additional layers of differentiation and sustainability. The Web3 component allows us to build a transparent and immutable verification system that supports all our operations, from winner selection to prize distribution.
The development of an interconnected business ecosystem is perhaps our most defensible advantage, creating an environment where the generated value is amplified and redistributed within our own network.
Customer Acquisition

Conversion and Retention
Personalized experiences and verifiable rewards
Targeted Advertising
Campaigns focused on demographics and behavior
Partnerships and Affiliations
Partnerships with retailers, influencers, and affiliate programs
Organic Growth
SEO, content marketing, and social media presence
Our customer acquisition strategy is based on a multi-layered approach that combines organic and paid methods. The foundation is established through strong search engine positioning, valuable content, and an active social media presence, which generates a steady flow of qualified traffic at a low cost.
This foundation is complemented by strategic partnerships with key retailers, affiliate programs, and relevant influencers for each target segment. Targeted advertising campaigns expand our reach, while exceptional experiences and verifiable rewards maximize user conversion and retention, creating a virtuous cycle of growth.
Three-Phase Expansion Plan
Phase 1: Digital Launch
Consolidation of online operations in the United States with a focus on validating the business model. Key objectives:
  • Validate the adoption of the PPS system
  • Optimize processes to deliver initial rewards
  • Build an initial base of affiliated merchants
  • Refine mechanisms to protect against volatility
Phase 2: Physical Integration
Expansion to large-format physical stores and development of logistics infrastructure. Key initiatives:
  • Partnerships with national retail chains
  • Implementation of hybrid (physical-digital) payment systems
  • Scaling of the high-value rewards structure
  • Establishment of the first comprehensive training programs
Phase 3: Internationalization
Adaptation of the model to selected international markets. Critical elements:
  • Multi-currency and multi-language platform
  • Partnerships with strategic local players
  • Compliance with specific regulatory frameworks
  • Cultural customization of the value proposition
This sequential expansion plan allows us to consolidate each stage before moving on to the next, minimizing risks and optimizing resources. The first phase establishes the proof of concept and necessary adjustments, the second maximizes our reach in the domestic market, and the third multiplies our growth potential on a global scale.
Entry Barriers and Strategies
Financial Regulations and Cryptocurrencies
The complex regulations governing financial transactions and the use of cryptocurrencies represent a significant challenge for our operation.
Overcoming Strategy
  • Legal team specialized in financial technology and cryptographic assets
  • Partnerships with regulatory entities to develop favorable frameworks
  • Automated and adaptive regulatory compliance system
  • Active participation in defining industry standards
User Trust
Mass adoption requires overcoming initial skepticism about the legitimacy of the prizes and the security of the transactions.
Overcoming Strategy
  • Implementation of blockchain for transparent verification of the draws
  • Robust data privacy protection protocols
  • Public documentation of each prize awarded
  • Partnerships with recognized institutions that support credibility
The identified barriers, far from being insurmountable obstacles, represent opportunities to build defensible competitive advantages. Our early investment in regulatory compliance and trust systems not only mitigates risks, but also establishes a standard that is difficult to match for future competitors.
The strategy of actively participating in the definition of industry standards positions us as leaders and benchmarks in an emerging market, creating a privileged position to influence its evolution.
Capturing Recognized Brands
1
Phase 1: Pilot Success Stories
We develop initial projects with medium-sized brands that serve as demonstrative examples of the potential of our platform.
  • Detailed documentation of sales increases
  • Engagement and conversion metrics
  • Comparative analysis with other marketing channels
2
Phase 2: Presenting Verified ROI
We use the obtained data to demonstrate the return on investment to larger brands.
  • Personalized presentations with relevant metrics
  • Impact simulations for each specific brand
  • Customized integration proposals
3
Phase 3: Brand Ambassador Program
We establish an exclusive program for the first recognized brands that join the platform.
  • Special benefits in commissions and visibility
  • Co-creation of new functionalities
  • Participation in exclusive industry events
4
Phase 4: Network Effect and Prestige
The presence of recognized brands naturally attracts other companies that do not want to be left behind.
  • Strategic communication of new incorporations
  • Creation of industry-specific communities within the platform
  • Development of industry-specific functionalities
This step-by-step strategy allows us to overcome the initial credibility barrier, creating a domino effect where each incorporated brand increases the appeal for the next ones. The focus on verifiable data and tangible results eliminates uncertainty, facilitating the integration decision for traditionally conservative brands in the adoption of new platforms.
Competitive Analysis
Our competitive analysis reveals that while there are many players in the affiliate and rewards space, none offer the comprehensive value proposition that characterizes our platform. While the competition focuses on specific segments or incremental benefits, our transformational approach represents a paradigm shift in the relationship between consumers, brands, and financial technology.
This multidimensional differentiation creates a unique market position that transcends direct comparisons to individual competitors, positioning us as creators of a new category.
Strategic Differentiation
Robust and Far-Reaching Technology
Our technological infrastructure integrates viral applications designed for maximum adoption and scalability. The modular architecture enables rapid adaptation to new markets and use cases, maintaining optimal performance even with millions of concurrent users.
Superior Economic Efficiency
The competitive commission structure combined with our high efficiency in managing prize funds allows us to offer more value than the competition. Our reinvestment model ensures long-term financial sustainability without the need for continuous fee increases.
New Business Creation
We transcend the concept of a marketplace to become an ecosystem that generates new businesses. Our comprehensive training and financing mechanisms create a virtuous cycle of entrepreneurship that continuously amplifies the value of the entire platform.
These pillars of differentiation represent sustainable competitive advantages that go beyond easily imitable features. Our proposition integrates technological, financial, and educational elements into a cohesive ecosystem that generates exponential value for all participants.
The focus on new business creation is particularly disruptive, as it transforms our platform from a simple intermediary to an engine of economic growth with tangible social impact.
Key Team Profiles
Chief Executive Officer / Co-Founder
Leads the overall strategic vision of the company, setting the direction and priorities. Responsible for investor relations and strategic partnerships with key ecosystem players. Prior experience in fast-growing technology companies and deep fintech industry expertise.
Chief Technology Officer
Oversees the platform's technology architecture, ensuring security, scalability, and optimal performance. Manages the development of critical components like blockchain integration, cryptocurrency anti-volatility systems, and viral application architecture. Expert in fintech and distributed systems.
Chief Marketing Officer
Leads digital marketing strategies, user acquisition, and retention. Specialist in rapid growth and data-driven marketing, with a focus on continuous optimization of channels and messaging. Proven track record in building disruptive brands and successful launches.
Our executive team combines relevant experience in technology, finance, and marketing with a shared passion for transforming the digital economy. This blend of technical skills and strategic vision enables us to navigate the complexities of the market while executing our ambitious growth plan with precision.
Key Complementary Profiles
Chief Financial Officer (CFO)
Responsible for financial analysis, investment management, and risk control. Their experience in financial modeling of high-growth platforms and regulatory knowledge of the fintech sector ensure the soundness and compliance of our operations. They develop long-term investment strategies that support our rewards model.
Chief Operating Officer (COO)
Oversees supplier relationships, logistics operations, and customer service. Their focus on operational excellence ensures that internal processes scale efficiently with our growth. Previous experience in high-volume e-commerce platforms and complex supply chain management.
Head of Compliance
Leads strategies to ensure regulatory compliance across all markets in which we operate. Their specialized knowledge of financial regulation, data protection, and cryptocurrency regulations is crucial for navigating complex regulatory environments and minimizing operational and legal risks.
These profiles complement the core team, bringing critical experience in key areas fundamental to the success and sustainability of our model. The integration of financial, operational, and regulatory perspectives, along with the technological and commercial vision, creates a multidisciplinary team capable of comprehensively addressing the complex challenges of our industry.
Strategic Hiring Plans
Initial Phase (0-12 months)
Focus on technology development and market validation
  • Senior blockchain and mobile app developers
  • Cybersecurity and data protection experts
  • Digital marketing and rapid growth specialists
  • Legal advisors in fintech and cryptocurrencies
Growth Phase (12-24 months)
Expand capabilities to scale operations
  • Data science team for platform optimization
  • User experience and design specialists
  • Key account managers for major brands
  • Multilingual customer support team
Expansion Phase (24-36 months)
Prepare for internationalization and diversification
  • Regional directors for new markets
  • Cultural adaptation specialists for products
  • Innovation and new service development team
  • Institutional relations managers by region
Our hiring plan is aligned with the company's growth phases, ensuring we incorporate the right talent at the right time. The strategy initially prioritizes technical and market validation profiles, evolving towards scalability specialists and, later, international expansion.
This phased approach optimizes resource utilization while progressively building the necessary capabilities for each stage of our development, maintaining an agile and efficient organizational structure.
Corporate Culture and Values

Disruptive Innovation
We foster unconventional thinking and a constant pursuit of revolutionary solutions. We value intelligent experimentation and consider mistakes as opportunities to learn on the path to excellence.

Radical Transparency
We practice open and honest communication at all levels. Our processes, decisions, and results are visible to all stakeholders, building an unshakable foundation of trust with users, partners, and investors.

Continuous Learning
We believe in lifelong learning as the engine of personal and organizational growth. We invest in the development of our team and transfer knowledge to our users, creating a shared learning ecosystem.

Social Commitment
We take responsibility for generating a positive impact on society. Our decisions always consider their effects on the community, promoting economic inclusion and technological empowerment of all citizens.
These core values are not just statements, but active principles that guide our daily decisions and define our corporate identity. We firmly believe that a strong organizational culture is the foundation for building a truly transformative company with a lasting impact.
For us, financial success and positive social impact are not opposing goals, but complementary elements of a comprehensive and sustainable business vision.
Milestones Achieved and Next Steps
1
Completed
  • Concept and financial model development
  • Validation of technological feasibility
  • Market research and segmentation
  • Formation of the core management team
2
In Progress
  • Development of the MVP and core platform
  • Establishment of initial strategic partnerships
  • Legal setup and regulatory compliance
  • Usability testing with focus groups
3
Next 6 Months
  • Launch of the pilot program
  • First 100 associated merchants
  • Implementation of cryptocurrency payment system
  • First documented prize delivery
We have made significant progress from the initial conception of the project to the validation of its core components. The development of the financial model has confirmed the viability and sustainability of our proposal, while market studies have identified a clear opportunity for our differentiated solution.
We are currently in a critical phase of technical implementation and establishment of the first partnerships that will allow us to validate the model in real-world conditions. The next six months represent a decisive period in which we will demonstrate the effectiveness of our proposal with tangible metrics and documented success stories.
Expansion Roadmap
Year 1: Validation and Consolidation
  • Quarters 1-2: Launch MVP and initial feedback collection
  • Quarter 3: Expansion to 500 partner businesses and first awards round
  • Quarter 4: Full implementation of cryptocurrency gateway and initial growth metrics
Year 2: National Scalability
  • Quarter 1: Integration with major physical retailers in key markets
  • Quarter 2: Launch of full business training program
  • Quarters 3-4: Expansion to secondary markets and diversification of rewards
Year 3: International Projection
  • Quarter 1: Adaptation of the platform for selected international markets
  • Quarter 2: First partnerships with local players in target markets
  • Quarters 3-4: Launch in the first countries and optimization across markets
This three-year roadmap establishes a methodical progression from initial concept validation to international expansion. Each phase builds on the achievements and learnings of the previous one, creating a solid foundation for sustainable growth.
The sequence is designed to optimize resources, minimize risks, and maximize the speed of learning. The specific milestones for each quarter will allow us to measure progress precisely and make tactical adjustments, while maintaining the overall strategic direction.
Investment Needs
To effectively execute our growth plan, we require strategic investment distributed across four main areas. The largest allocation is directed towards technological development (50%), where we will prioritize building a robust, secure, and scalable platform that includes critical components such as blockchain integration, anti-volatility systems for cryptocurrencies, and a viral application architecture.
The second major block is marketing and growth (30%), which is crucial to rapidly achieve critical mass. Operations represent 15%, including human resources and processes, while we maintain a prudent 5% for unforeseen contingencies. This distribution optimizes the use of capital to maximize the impact on critical success factors.
Detailed Use of Funds: Technological Development
Security and Compliance Infrastructure (15%)
Implementation of advanced cybersecurity systems, multi-factor authentication, data encryption, and regulatory compliance protocols. Includes periodic security audits and personal data protection certifications.
Cryptocurrency and Blockchain Integration (15%)
Development of secure digital wallets, anti-volatility conversion mechanisms, smart contracts for transparent lotteries, and an immutable verification system for awarded prizes.
Viral Applications and User Experience (10%)
Design and implementation of intuitive interfaces, gamification elements, social sharing features, and personalized notification systems to maximize participation and retention.
Artificial Intelligence and Data Analytics (10%)
Personalized recommendation algorithms, predictive systems for user behavior, pattern analysis for fraud detection, and continuous optimization based on machine learning.
Investment in technology represents the fundamental pillar of our competitive advantage. Each component has been carefully prioritized to build a platform that not only meets current needs, but is also prepared to evolve with emerging trends and scale efficiently with our growth.
The combination of robust security, blockchain technology, an optimal user experience, and artificial intelligence creates a defensible technology infrastructure that will be difficult for potential competitors to replicate.
Detailed Use of Funds: Marketing and Growth
User Acquisition (12%)
Targeted digital campaigns optimized for demographics and behavior, with continuous CAC optimization. Includes:
  • Social media and search engine marketing
  • Strategic influencer campaigns
  • Referral programs with incentives
  • Virtual and in-person events
Business Partnerships (10%)
Developing a network of partners to drive ecosystem growth.
  • Retail integration programs
  • Incentives for early adopter businesses
  • Co-branded marketing materials
  • Dedicated key account team
Brand Positioning (8%)
Building a distinctive and recognizable identity that conveys trust and value.
  • High-quality educational content creation
  • Public relations and media coverage
  • Documented testimonials from award winners
  • Presence at key industry events
Our marketing strategy is designed to achieve efficient growth, prioritizing channels and tactics with the best return on investment. The initial focus on user acquisition lays the groundwork for growth, while business partnerships create the necessary ecosystem to deliver immediate value.
Brand positioning complements these tactical efforts, creating long-term perceptions of value and trust. This balanced approach ensures both immediate growth and the sustainability of our market positioning.
Detailed Use of Funds: Operations and Contingencies
Operations (15%)
  • Human Capital (8%): Recruitment and development of key talent in critical areas such as customer service, merchant relationship management, rewards administration, and regulatory compliance.
  • Operational Infrastructure (4%): Internal management systems, productivity tools, communication and collaboration platforms, and physical resources required for daily operations.
  • Processes and Certifications (3%): Development and implementation of standardized operating procedures, acquisition of relevant certifications, and establishment of best practices across all departments.
Contingencies (5%)
  • Reserve Fund (3%): Capital available to respond to unforeseen challenges or capitalize on emerging opportunities that require swift action without compromising the primary plan.
  • Regulatory Adaptation (2%): Resources specifically allocated to respond to changes in the regulatory environment related to fintech, cryptocurrencies, or data protection in the markets we operate in.
This prudent allocation for contingencies reflects our risk management approach, allowing us to navigate the inherent uncertainty of an innovative and rapidly evolving sector.
Investing in operations is essential to ensure the flawless execution of our strategy. We prioritize building a scalable and efficient operational infrastructure that can adapt quickly to growth, while maintaining high standards of quality and user satisfaction.
The allocation for contingencies, though moderate, provides a critical safety margin in a dynamic and sometimes unpredictable business environment, especially in highly regulated sectors like fintech and cryptocurrencies.
Financial Projections: Revenues
Our revenue projections show sustained growth over the first five quarters of operation. PPS commissions represent the primary revenue source, starting at $2,500,000.00 in the first quarter and reaching $18 million at the beginning of the second year, reflecting the expansion of our affiliated business base and the growing transaction volume.
Advertising and payment gateway revenues also show a significant upward trend, diversifying our revenue streams and reducing dependence on a single channel. This projection is based on conservative assumptions of adoption and usage frequency, with the potential to exceed these figures if higher conversion rates or greater transaction volume per user are achieved.
Financial Projections: Break-even and Profitability
Break-even
We project reaching operational break-even during the fourth quarter of the first year, when monthly revenues consistently exceed $7,000,000 USD. This milestone represents the point at which recurring revenues will fully cover:
  • Operating costs (personnel, infrastructure)
  • Ongoing investment in marketing
  • Platform maintenance and development
  • Administrative and regulatory compliance expenses
Long-term Profitability
Sustained profitability is projected for the second quarter of the second year, when we start to benefit from:
  • Economies of scale in operations
  • Progressive reduction in CAC due to network effects
  • Returns on previous investments in rewards
  • Revenue diversification (new functionalities)
A net margin of 15-20% is expected by the end of the second year, increasing to 25-30% in the third year.
Our financial model is designed to achieve a gradual but secure transition to profitability. The initial investment in technology and infrastructure lays the foundation for efficient growth, while the rewards reinvestment model ensures long-term sustainability without requiring constant capital injections.
The structure allows for scaling to a non-linear business within a 5-year period, where the returns on previous investments continuously drive operations and expansion, creating a virtuous cycle of self-sustaining growth.
Social and Economic Impact
Citizen Empowerment
Our platform democratizes access to meaningful economic opportunities. Through transformative rewards like housing and guaranteed income, we provide financial stability and freedom for citizens to pursue their aspirations without the constraints of economic insecurity.
Geographic Redistribution
We actively contribute to revitalizing economically depressed areas of the country. Our model facilitates the creation of businesses in regions beyond the coasts, generating local employment and counteracting the economic concentration that has characterized recent development.
Talent Development
We are cultivating a new generation of entrepreneurs skilled in emerging technologies like AI and robotics. This training approach benefits not only individuals, but also strengthens national competitiveness in high-value, strategic sectors.
The impact of our platform transcends direct commercial benefits, generating a multiplier effect on the economy and society. By facilitating the creation of new businesses and jobs, we contribute to building a more resilient, diversified, and inclusive economy.
This positive impact is not secondary to our business model, but an integral part of its design and purpose. We firmly believe that sustainable business success must align with the creation of tangible social value.
Cryptocurrency Integration and Protection

Secure Digital Wallets
Protected storage with advanced encryption
Anti-Volatility System
Automated temporary conversion to stabilize value
Guaranteed Liquidity
Partnerships with exchanges for instant transactions
Regulatory Compliance
Integrated and transparent KYC/AML verification
Our solution for cryptocurrency integration directly addresses one of the main obstacles to mass adoption: volatility. We implement an innovative system that automatically detects significant fluctuations and temporarily converts values to stablecoins or fiat currencies, thus protecting both buyers and sellers from sudden market changes.
This protection, combined with our advanced security measures and regulatory compliance, creates a reliable environment for those who wish to incorporate cryptocurrencies into their daily business transactions, without the need to be experts in the field or take unnecessary risks.
Internationalization Potential
Our business model is designed with an adaptable architecture that facilitates international expansion. The technology foundation allows for the incorporation of multiple currencies, languages, and local payment methods, while the core concept of transformative rewards and economic empowerment has universal relevance.
The internationalization strategy follows a prioritization approach based on factors such as mobile phone penetration, maturity of the payment infrastructure, favorable regulatory frameworks, and market potential. Initially, we focus on Latin American markets that share cultural similarities, followed by Europe and then Asia, adapting our value proposition to the particularities and needs of each region.
Blockchain Transparency and Verification
Challenges of Traditional Trust
Conventional lottery and prize systems face questions about their legitimacy and transparency:
  • Opaque winner selection processes
  • Difficulty verifying actual prize delivery
  • Susceptibility to manipulation or favoritism
  • Lack of immutable transaction records
These factors breed skepticism and limit public participation.
Our Blockchain Solution
We have implemented a revolutionary system based on blockchain technology that guarantees:
  • Verifiable and random winner generation
  • Public and immutable record of each lottery conducted
  • Transparent documentation of prize delivery
  • Independent third-party verification
Every user can verify the legitimacy of the entire process, from participation to final prize award.
Implementing blockchain as the backbone of our transparency system represents a fundamental competitive advantage. This technology not only verifies the legitimacy of the lotteries, but also immutably documents each prize awarded, progressively building a verifiable history that reinforces public trust.
This approach eliminates the need to "trust" our platform, as every critical process can be independently verified, setting a new standard of transparency in the industry.
Data Security and Protection
Advanced Encryption
We implement end-to-end encryption and segmented storage of sensitive information. We use state-of-the-art algorithms to protect data in transit and at rest, with periodic rotation of security keys.
Data Anonymization
We develop robust anonymization processes for statistical analysis that eliminate any possibility of individual identification. Our privacy-by-design architecture minimizes the collection of personal data to what is strictly necessary.
Secure Verification
Our identity verification protocols comply with the highest international standards without compromising the user experience. We employ adaptive multi-factor authentication based on the risk level of each operation.
Continuous Monitoring
We maintain real-time intrusion detection systems and conduct periodic security audits by independent specialized companies. Our incident response team operates 24/7 to address any anomalies.
Data security and protection are fundamental pillars of our platform. We understand that user trust is based on our ability to safeguard their personal and financial information to the highest industry standards.
Our security strategy is based on a defense-in-depth approach, with multiple layers of protection that work in a coordinated manner to identify and neutralize potential threats before they can compromise the integrity of our systems or the privacy of our users.
Innovation in the User Experience
Gamification of Shopping
We transform the typical shopping process into an interactive and rewarding experience. We implement elements such as progress bars towards raffles, visual celebrations of achievements, and reveals of special prizes that significantly increase user engagement and retention.
Intelligent Personalization
Our AI algorithms analyze behavioral patterns to offer highly relevant recommendations. This personalization extends to the presentation of businesses, participation opportunities, and communications, creating a unique experience that evolves with each interaction.
Social Dimension
We incorporate functionalities that allow sharing achievements, creating communities of similar interests, and participating in collective challenges. This social layer not only amplifies organic reach, but also enriches the individual experience by contextualizing it within a broader ecosystem.
Our approach to the user experience goes beyond basic usability, seeking to create memorable moments that generate an emotional connection with the platform. This user-centric design philosophy is reflected in every touchpoint, from the initial onboarding to the celebration of major rewards.
Continuous innovation in the user experience represents a sustainable competitive advantage, as it establishes usage patterns that become habits, increasing the frequency of interaction and strengthening long-term loyalty.
New Training for Tech Entrepreneurs

Technological Fundamentals
AI, blockchain, advanced automation

Business Administration
Finance, marketing, scalable operations

Leadership and Collaboration
Distributed teams, change management

Global Perspective
International markets, cultural adaptation

Practical Mentorship
Guided learning in real businesses
Our comprehensive business training program goes beyond traditional educational approaches. We combine cutting-edge theoretical training with direct practical experience in business operations within our ecosystem, creating an immersive and relevant learning environment.
This training model is distinguished by its holistic approach, integrating advanced technological skills with fundamental business skills and a global perspective. The result is a new profile of entrepreneur, equipped to lead technologically advanced businesses, aligned with the country's needs, and prepared to compete in global markets.
Regulatory Compliance and Accountability
Financial Regulation
We rigorously comply with all regulations applicable to the financial sector and payment systems:
  • Jurisdiction-specific operating licenses
  • Anti-money laundering (AML) protocols
  • Know-your-customer (KYC) procedures
  • Periodic reporting to supervisory entities
Legal Framework for Sweepstakes and Prizes
We operate under strict compliance with regulations on gambling and promotional sweepstakes:
  • Full transparency in selection mechanisms
  • Comprehensive documentation of each prize awarded
  • Clear and accessible terms and conditions
  • Proper management of applicable taxes
Data Protection
We adopt the highest standards of privacy and information security:
  • Compliance with GDPR, CCPA, and local regulations
  • Minimization of collected data
  • Rights of access, rectification, and erasure
  • Transparent notification of privacy policies
Regulatory compliance is not just an operational requirement for us, but a fundamental value that guides our decisions. We maintain a proactive approach, anticipating the evolution of regulations and engaging constructively in dialogues with supervisory entities to develop appropriate frameworks for emerging technologies.
This approach not only minimizes legal risks, but also generates institutional trust and positions our platform as a responsible actor committed to the integrity of the financial and commercial ecosystem.
Investment Structure for Awards
Our investment strategy for awards funds is designed to maximize safety and sustainable performance. The portfolio core is anchored in high-quality fixed income instruments (40%), providing stability and predictable cash flows. We complement this with strategic exposure to equities (25%) to capture long-term growth and real estate (20%) that offers appreciation and current yield.
Alternative assets (10%) include investments in selected infrastructure and private equity funds, diversifying the sources of return. We maintain a liquidity reserve (5%) to capitalize on tactical opportunities and manage unforeseen needs. This diversified structure is designed to achieve our target return of 10% annually with a moderate risk profile, ensuring the sustainability of the awards model.
Real Estate Prize Management and Delivery
Strategic Acquisition
We identify properties with potential for value appreciation in strategic locations. Our specialized team seeks opportunities in auction markets, bank foreclosures, and developments with preferred pricing, maximizing the value of every dollar invested.
Renovation and Adaptation
We transform properties through an efficient renovation process that significantly increases their value and livability. We work with selected contractors and apply principles of modern design, sustainability, and functionality.
Personalized Delivery
The delivery process includes comprehensive legal guidance, document management, and final customization according to the winner's preferences. We facilitate the entire administrative process for a seamless transition to full property ownership.
Post-Delivery Follow-up
We provide support during the first months after delivery, offering advice on real estate management. This support ensures a positive experience and reinforces the credibility of our platform.
Our approach to real estate prize management is designed to maximize both the value delivered to the winner and the operational efficiency of the platform. The opportunistic acquisition strategy combined with strategic renovations allows us to deliver homes whose market value significantly exceeds the investment made.
This model not only directly benefits the winners with superior quality properties, but also contributes to the revitalization of communities and the activation of real estate markets in various regions of the country.
The Advantages of Investing in AI and Automation
Advanced Personalization
Our AI algorithms analyze behavioral patterns to deliver highly personalized experiences:
  • Business recommendations based on preferences
  • Optimization of interaction touchpoints
  • Dynamic adjustment of incentives based on response
  • Educational content tailored to knowledge level
Operational Efficiency
Intelligent process automation allows us to scale without proportional cost increases:
  • Automatic verification of award eligibility
  • Predictive management of physical award inventory
  • Advanced detection of fraudulent patterns
  • Automated resolution of frequently asked questions
Continuous Innovation
We leverage machine learning to drive constant improvements to the platform:
  • Identification of high-impact functionalities
  • Ongoing optimization of user interfaces
  • Anticipation of emerging consumption trends
  • Development of new effective incentive models
Our strategic investment in artificial intelligence and automation is not just a technological decision, but a fundamental competitive differentiator. These systems enable us to create superior experiences for users and businesses, while maintaining a highly efficient operational structure even during phases of accelerated growth.
Our focus on AI positions us at the forefront of innovation in our industry, allowing us to continuously adapt to changes in market behaviors and develop data-driven advantages that are extremely difficult for competitors to replicate.
Risk Analysis and Mitigation
Our risk management approach combines preventive analysis with adaptive mitigation strategies. For each identified risk, we develop not only a response plan, but also early warning indicators that allow us to act proactively before adverse situations reach critical levels.
Prioritization is done considering both the probability and potential impact, focusing resources on those risks that represent the greatest threats to business continuity. This structured approach allows us to navigate effectively through the inherent uncertainty of an innovative and constantly evolving market.
Strategic Alliances and Ecosystem

Major Retailers
Integrations with retail chains that significantly expand our reach and provide market validation. These alliances deliver transaction volume and physical presence complementary to our digital strategy.

Cryptocurrency Platforms
Partnerships with established exchanges that facilitate liquidity, better conversion rates, and specialized regulatory guidance. These collaborations reinforce our ability to effectively manage volatility.

Educational Institutions
Alliances with universities and technology centers for the joint development of advanced training programs. These collaborations enhance the quality and recognition of our business education offerings.

Regulatory Entities
Constructive relationships with supervisory bodies to develop appropriate frameworks for emerging technologies. This collaborative approach positions us as responsible actors in the financial ecosystem.
Building a robust ecosystem of strategic alliances represents an essential component of our competitive advantage. These relationships are not merely transactional, but long-term partnerships that generate reciprocal value through the combination of complementary capabilities.
Our alliance strategy is designed to accelerate market adoption, overcome regulatory barriers, enrich our value proposition, and create significant entry barriers for potential competitors, establishing a virtuous cycle that continuously strengthens our market position.
Measuring Success: Key KPIs
1.5M
Active Users
Year-end target 2
85%
6-month Retention
Indicator of perceived value
4.2
CLTV/CAC Ratio
Acquisition efficiency
28%
Operating Margin
Year 3 target
These key indicators represent our priority metrics for evaluating business progress and success. Growing active users reflects our market penetration capability, while high retention demonstrates the sustained value we provide over time. A CLTV/CAC ratio greater than 4 confirms the efficiency of our acquisition and monetization model.
We complement these metrics with specific indicators for each business vertical, including transaction volume processed, number of awards granted, partner company satisfaction, and graduation rates from our training programs. This multidimensional approach allows us to comprehensively assess our performance and make strategic adjustments based on concrete data.
Sustainable Development Strategy
Environmental Impact
We implement initiatives to minimize our ecological footprint and promote sustainable practices:
  • Energy-efficient technology infrastructure
  • Carbon emissions offsetting for our operations
  • Sustainability criteria in real estate renovations
  • Prioritization of responsible suppliers
Social Responsibility
Our commitment to the community is manifested in concrete programs:
  • Free technology training for underprivileged communities
  • Diversity set-asides in corporate programs
  • Partnerships with social impact organizations
  • Structured corporate volunteering
Ethical Governance
We establish structures that ensure comprehensive and transparent operations:
  • Independent ethics and compliance committee
  • Radical transparency in procurement processes
  • Strict policies against bribery and corruption
  • Protected whistleblowing mechanisms for irregularities
Our sustainability strategy is not an optional complement, but an integral part of our business design. We recognize that long-term success requires balancing financial results with positive environmental impact, social responsibility, and ethical governance.
This holistic approach not only responds to the growing expectations of consumers, investors, and regulators, but also builds a more resilient organization, capable of adapting to an ever-evolving business environment and increasingly aware of its global impact.
Next Immediate Steps
1
MVP Completion (3 months)
Complete the development of the minimum viable platform with the essential functionalities of payment, raffle participation, and blockchain verification. This version will allow us to validate the core concepts with real users and collect critical feedback to make early adjustments.
2
Controlled Pilot Test (2 months)
Launch in a limited market with 50 selected companies and an initial group of 5,000 users. This phase will include intensive monitoring of usage metrics, A/B testing of key features, and detailed documentation of the user experience for rapid iterations.
3
First Round of Documented Awards (1 month)
Full implementation of the selection and delivery process for the initial awards, with comprehensive documentation and strategic dissemination. This critical milestone will establish tangible credibility and generate authentic promotional material to drive the next phase of growth.
4
Accelerated Commercial Expansion (6 months)
Expansion to over 500 partner companies through a gradual onboarding program with special incentives for early adopters. In parallel, implementation of a user growth strategy with the goal of reaching 100,000 active users by the end of the period.
These immediate steps are carefully sequenced to build a solid foundation before scaling operations. The priority is to quickly validate the essential components of the business model, while establishing a tangible proof of our value proposition through real and documented awards.
Each phase incorporates accelerated learning mechanisms and continuous feedback loops, which will allow us to refine the platform in response to the actual behaviors of users and companies before initiating a large-scale expansion.
Invitation to Participate
Transformative Opportunity
We invite you to be part of a revolution in digital commerce and entrepreneurship. Our platform represents not only an investment opportunity with the potential for exceptional returns, but also the chance to contribute to a paradigm shift in the economic ecosystem.
  • Disruptive business model with initial validation
  • Fast-growing mass market
  • Multidisciplinary team with proven experience
  • Positive and measurable social impact
Next Steps for Investors
If this vision aligns with your investment objectives, we propose a structured process to explore this opportunity in greater depth:
  1. Detailed presentation meeting with technical demonstrations
  1. Access to supplementary documentation (financial, legal, technical)
  1. Interviews with key members of the management team
  1. Site visit and observation of pilot tests
  1. Structuring of customized participation terms
We are building a company that goes beyond conventional financial metrics, creating lasting value through transformative innovation. We seek strategic partners who share our vision and can contribute not only capital, but also knowledge, networks, and complementary experience.
This is an invitation to join us in the early stages of a journey that has the potential to redefine multiple sectors while generating significant economic and social impact.
Executive Summary and Conclusions

Unique Value Proposition
Integrated ecosystem of commerce, rewards, and training
Market Potential
Combined TAM of $191 billion with a SOM target of $820 million
Sustainable Model
Diversified revenue structure and efficient reinvestment
Social Impact
Citizen empowerment and technological entrepreneurial training
Investment Opportunity
Early-stage in a disruptive model with initial traction
We have presented a comprehensive vision of our revolutionary platform that transforms the landscape of digital commerce, cryptocurrencies, and entrepreneurship. The model combines technological innovation with tangible social impact, creating a self-sustaining ecosystem that benefits buyers, sellers, and the economy as a whole.
The opportunity before us is extraordinary, backed by a multidisciplinary and experienced team, a meticulously designed growth strategy, and a robust financial model. We invite you to join this transformative journey that has the potential to redefine multiple industries while generating significant value for all participants in the ecosystem. Together, we can build a future where technology is truly a vehicle for inclusive economic empowerment.